We’re looking for a Lead of CRM / Retention who will drive player retention by combining strategy, analytics, and strong CRM practices.

Responsibilities:

• Set up and launch multichannel CRM campaigns: email, SMS, web push, in-house communications (notification center, banners)

• Implement and optimize automated marketing workflows in Customer.io or similar platforms

• Work with segmentation, triggers, campaigns, and A/B testing

• Analyze campaign performance using key metrics: retention, churn, LTV, ROI

• Collaborate closely with product, marketing, and analytics teams, as well as customer support

• Manage a small team (1–3 people): mentor specialists and stay hands-on

• Prepare CRM communication content in English

• Ensure compliance with offshore license requirements (promotions, self-exclusion, and other regulatory options)

Requirements:

• 3+ years of experience, including at least 1 year in a lead role

• Hands-on experience with Customer.io, OneSignal, or similar CRM platforms

• Proven experience building and analyzing CRM performance analytics

• Strong skills in Excel / Google Sheets; experience with BI dashboards or SQL

• Ability to work with API requests

• Upper-Intermediate or higher English (spoken and written, including copywriting)

• Understanding of offshore markets and regulatory constraints

• Experience working with Latin America and Tier-1 markets

Nice to have:

• Experience adapting CRM strategies for different regions (Europe, Asia, Tier-3 markets)

• Basic SQL knowledge and understanding of CRM API integrations

• Deeper understanding of iGaming product specifics for more effective segmentation

• Initiative and creativity: readiness to launch pilots and propose new formats (gamification, missions, AI-driven solutions)

What we offer:

• Fully remote work and a flexible schedule

• Competitive salary, regular performance reviews, and initiative-based bonuses

• Fast hiring process — 2–3 stages

• 24 days of paid vacation + 10 sick days per year

• A strong team that actively shares knowledge and expertise

• We don’t just hire leads — we grow them within the team

• Budgets and resources to bring your ideas to life

• Transparent processes with minimal bureaucracy

• A friendly and comfortable community: we play, attend conferences, network, and simply have a great time together!