We are looking for CRM/Retention Strategist to develop a comprehensive CRM strategy for our product, lifecycle communications, segmentation, systematic user retention, and revenue growth.

This role is for someone who doesn’t just launch campaigns, but knows how to build a retention-driven approach that directly impacts LTV, engagement, and product monetization.

Key responsibilities:

• Build and develop CRM/Retention strategy from scratch

• Design lifecycle communications: onboarding, activation, retention, reactivation, VIP flows

• Build CRM processes, segmentation, and automated scenarios for different GEOs and user types

• Launch and optimize multi-channel CRM campaigns (email, SMS, push, web)

• Develop retention mechanics aimed at improving user retention and increasing revenue

• Analyze CRM performance using key metrics such as retention, churn rate, LTV, ROI, etc.

• Generate hypotheses and run A/B tests

• Work closely with product, analytics, marketing, and support teams

• Participate in selection and development of CRM tools and processes

What we are looking for:

• 3+ years of experience in CRM / Retention / Lifecycle Marketing

• Understanding of iGaming / betting products specifics

• Experience working with LATAM GEO

• Experience building CRM strategy or retention function from scratch

• Strong understanding of how CRM impacts monetization and LTV

• Hands-on experience with segmentation, trigger logic, and automation

• Experience with Customer.io, OneSignal, or similar platforms

• Data-driven mindset and strong analytical skills

• Confident in Excel / Google Sheets; BI or SQL is a plus

• Upper-Intermediate English or higher

Nice to have:

• Experience scaling CRM functions within a product

• Leadership or mentoring experience

• Understanding of API / CRM system integrations

• Experience with loyalty/gamification mechanics or AI-driven CRM solutions

What we offer:

• Remote work and flexible schedule

• Competitive salary, regular performance reviews, and initiative-based bonuses

• Fast hiring process — only 2–3 stages and you’re in

• 24 paid vacation days + 10 sick days per year

• Strong team that actively shares knowledge and expertise

• We don’t hire team leads — we grow them internally

• Budget and resources to bring your ideas to life

• Transparent processes with minimal bureaucracy

• A strong community: we play, attend conferences, network, and genuinely enjoy working together